► Design to Convey Professionalism
Website Design From Scratch
A Short Story About the Athletic Sport Center
Two years ago, this gym began as a simple idea: break away from the typical “hardcore black-wall” fitness aesthetic. The goal was to build something with real purpose—not another intimidating metal box, or a place where design is an afterthought and training is chaotic.
The goal was different — elevate the standard.
Athletic Sport Center set out to combine elite physical preparation with professional structure. Certified athletic coaches and a service experience that respects the client were priorities. Clean design, clear information, organized zones, modern equipment, and an environment that prioritizes performance over noise.
The vision was never to follow the industry; instead, it was to lead it. It was to raise it.
Today, the gym embodies that mission: professional, high-level, trustworthy, and designed for individuals who seek genuine results, not clichés.
A clean, intentional visual system that balances strength with refinement. Clear hierarchy, consistent spacing, and well-structured layouts make the website easy to navigate, trustworthy, and conversion-focused.
Every section supports quick scanning, strong brand identity, and a professional user journey worthy of a premium fitness business.
► Design For Sales
Black Friday Campaign -Landing Page
-
Clear, high-impact hero section with a bold offer and direct value message.
-
Strong visual hierarchy: the discount, CTA, and headline dominate attention instantly.
-
Emotional and aspirational imagery of an athletic model reinforces transformation and credibility.
-
Benefits such as improved energy, community support, and faster results are displayed immediately below the fold, reducing doubt and increasing perceived value.
-
A clean, card-based layout makes key perks—such as flexible scheduling, expert trainers, and member rewards—scannable and easy to process.
-
Social, wellness, and training features shown with real photos increase trust.
-
“Where will you train?” section showcases the environment, equipment, and experience — removing uncertainty.
-
Pricing is straightforward, as it compares the old price to the new one to highlight the savings.
-
“Pay Now” CTAs are bold, obvious, and conversion-optimized.
-
The layout is consistent, modern, and uncluttered — with zero cognitive friction.
Gym Management App
Athletic Sport Center
NDA Protected
Client: Athletic Sport Center - 🇷🇴 Romania
Year: 2023
Scope: Website Design
Role: UX/UI Designer
Goal: Increase usability, clarity, and conversion rates
Root is a one-person UX/UI practice built around a simple principle: every product problem has a root cause. The work focuses on identifying those causes with precision and designing solutions that improve clarity, performance, and outcomes. Root is research-driven, detail-oriented, and structured to deliver clean, intentional design that supports business goals.
Here, I design user interfaces and create user experiences for websites, mobile apps, and complex technical dashboards where precision, structure, and usability matter.
I also provide UX Audits — a structured, analytical review that identifies friction points, accessibility issues, navigation problems, and conversion barriers. The outcome is a clear report explaining what’s holding your product back and exactly how to fix it.
1. A focused strategy phase
A short video call to understand the product, the business constraints, KPIs, and bottlenecks. Direct, efficient, and business-oriented.
2. A precise proposal + a mutually beneficial contract
You receive a clear scope, timeline, responsibilities, and deliverables.
If needed, we craft a contract together — one that protects both parties, defines expectations, and ensures the collaboration remains predictable and fair.
3. An improvement plan backed by evidence
Every recommendation is grounded in analytics, UX principles, user behavior, and product goals. Nothing arbitrary. Everything justified.
4. High-quality interface design
You get clean layouts, strong hierarchy, frictionless navigation, and clarity-driven UX patterns tailored to your users and your industry.
5. Iterations that refine, not derail
Revisions follow a structured logic. Each round cuts noise and increases usability, accessibility, and conversion performance.
6. Delivery and long-term support
Final assets, documentation, and implementation support so the product works exactly as intended.
Collaboration outcomes focus on measurable impact:
– Higher sales
– Increased product visibility
– Reduced user friction
– Stronger conversion flows
– Improved accessibility
– Lower bounce rates
– Clear, user-friendly UI
– Consistency that strengthens brand trust
A collaboration with Root Vision is straightforward, strategic, and built to serve both the user and the business — with a contract that protects and empowers both sides.
No fixed prices live on the website for a reason: the cost varies significantly depending on factors that can shift from project to project, such as:
-
project size and complexity
-
number of screens, flows, and states
-
business requirements and research depth
-
need for testing or designing systems
-
deadlines and delivery speed
-
collaboration format (async, meetings, workshops)
-
type of NDA required
-
whether the project needs ongoing support or a one-off delivery
A precise quote can only be given after understanding scope, goals, constraints, and timelines.
-
Root has legal counsel available to draft, adjust, or review an NDA so it fits the exact requirements of the collaboration — scope, confidentiality level, timelines, ownership rights, and any additional clauses you may need.